botanical jewelry, home goods and baby

Indie & Chic is a lifestyle brand specializing in botanical gifts and kids clothes. Designed and produced by Samantha Echols in cozy Homewood, Alabama. We love botanicals and anything you might find out in nature. Bold florals. Quirky animals.  Then we add those elements to products you need to make them FUN and UNIQUE. Inset floral baseball caps, embroidered kids shirts, designer burp cloths. Indie & Chic is about making normal every day products stand out, because sometimes that fun hat your wearing can spark up a conversation, that then leads to a friendship, and that's pretty awesome! 

We are bringing botanicals to every day gifts and accessories, but also adding an element of handmade that sparks conversations and grabs your attention. 


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